Author:Primer 180

We’re Hiring A Web Developer!

Primary Function: Primer 180 is seeking a Web Developer to join our digital team at our marketing agency located in Plymouth, Minnesota. We are looking for a versatile individual who wants a challenge and an opportunity to grow at our small and thriving agency. Our client...

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50 Campfires

More than 28 million people go in car camping each year (camping within ¼ mile of your car or home), yet there are very few media options for reaching this audience. Primer 180 developed a digital media platform aimed at this group called 50 Campfires....

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Zippo Hand Warmers

What do you do if you have a superior product with low awareness? That was the issue facing Zippo and their line of fuel-based hand warmers. To drive awareness, we took on disposable hand-warmers with bold, in-your-face creative that hammered home Zippo’s superior performance. The...

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Real Avid

Real Avid makes mission-specific, problem-solving products that make a real difference for hunters and shooters. We’ve partnered with them to create their brand character and tell their brand story of a smart, in-your-face, enthusiastic status quo buster. From catalog, to packaging, to website and edutainment,...

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Berkley

Berkley has been in fishing since man climbed from the primordial ooze, making incredibly effective baits and lures through world-class research and development. These guys get the science behind fishing, and to get credit for that, we created “Fishing Evolved.” A platform that raises Berkley...

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T/C Dimension Rifle

Thompson/Center asked us to launch the greatest advancement in bolt-action rifles in 145 years – the Dimension Bolt-Action Platform. It has interchangeable barrels and components that let shooters change calibers to fit their hunt. We developed the brand strategy, a naming strategy, plus trade and...

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ENGLISH RIDING SUPPLY

English Riding Supply is the largest US distributor of tack and apparel for the equestrian industry. With 58 brands and thousands of products, ERS focuses almost exclusively on the english riding sports of hunter/jumpers, dressage, and eventing. The target for nearly every brand is female....

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