Author:Sarah Donnell

It’s The Little Things

If you’ve ever visited the “cabin,” you know that we’re not fancy. We don’t have lavish offices with amazing views of downtown. We don’t have fresh flowers everywhere, and people dress casually and comfortably. We care more about our work than our appearances. More about...

Continue Reading

Namby-Pamby

The new Namby-Pamby campaign for Zippo showcases the Zippo Hand Warmers and highlights their superior qualities. Developed for the winter season, this quirky and fun campaign targets key markets and supports local retailers. Our challenge was to create break-through creative, develop an effective digital media strategy...

Continue Reading

Embracing Liminal Spaces

Have you ever experienced liminal space? Liminal comes from the Latin word limens, which means, "threshold." As in, you are moving on from something that is known, comfortable and normal, but have not yet arrived at a new place. It could be a literal move...

Continue Reading

My Passion Theory

A co-worker and I had a “lively” conversation about marketing, and now that I’ve reflected on it, I’m putting this out there for others who want a short lesson on passion – outside of the bedroom. The discussion started innocently enough by talking about the future...

Continue Reading