Insights

Authenticity or Good Bye

Editor’s Note: It’s time for a game, fans of P180! The following post contains a concrete example of inauthenticity planted specifically to see if you can catch it. The text cites numerous real examples of real life flubs, but those don’t count. The inaccuracy you’re...

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Embracing Liminal Spaces

Have you ever experienced liminal space? Liminal comes from the Latin word limens, which means, "threshold." As in, you are moving on from something that is known, comfortable and normal, but have not yet arrived at a new place. It could be a literal move...

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My Passion Theory

A co-worker and I had a “lively” conversation about marketing, and now that I’ve reflected on it, I’m putting this out there for others who want a short lesson on passion – outside of the bedroom. The discussion started innocently enough by talking about the future...

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What I Learned Shooting on Location

I recently returned from a series of photoshoots for a fishing client, that took place on the water in Minnesota, Texas and South Carolina. The purpose of the shoot was simple: capture still images of anglers fishing for local species. We traveled across the country,...

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The Importance of Being at SHOT

Throughout my career, I’ve had newcomers to the outdoor industry and other clients seeking media consultation ask me, “Is it really important that I / we attend SHOT Show?” My answer gets more convincing each year. The SHOT Show in Vegas in mid-January of 2016 will...

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