The new Namby-Pamby campaign for Zippo showcases the Zippo Hand Warmers and highlights their superior qualities.
Developed for the winter season, this quirky and fun campaign targets key markets and supports local retailers. Our challenge was to create break-through creative, develop an effective digital media strategy and execute the buy all in less than 8 weeks. Bam.
Elements of the plan include:
- custom landing page (www.thebesthandwarmer.com)
- social media posts & paid campaign
- email blasts
- e-zine ads
- pr & blogger outreach campaign
- shareable content including infographics
- featuring local “Heroes of the Cold”
The campaign is still live and runs through February 12. Early reports are positive – and we’d love your feedback.