Real Avid

Real Avid

Real Avid makes mission-specific, problem-solving products that make a real difference for hunters and shooters. We’ve partnered with them to create their brand character and tell their brand story of a smart, in-your-face, enthusiastic status quo buster. From catalog, to packaging, to website and edutainment, our work for Real Avid has helped them emerge as a leader amidst such formidable brands as Gerber and Leatherman.  A true-life David and Goliath story. And we’re the rock.

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PRODUCT CATALOG

 

PRODUCT VIDEO

 

POSTER

 

PACKAGING

 

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WEBSITE

 

FIELD STAFF

Through the Primer 180 social team, we manage a robust field staff who act as product testers and brand ambassadors.

PHILANTHROPY

Primer 180 has teamed with Real Avid to help support Shadow Warriors – dedicated to the support of private military security contractors injured in the line of duty (shadowwarriorsproject.org).

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GEAR GIVEAWAY

Primer 180 helps Real Avid partner with well known brands for exciting giveaways on social platforms. We maintain fan engagement and build industry relationships through cross promotions.

 

WEARABLES

 

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MEMORY COLLECTOR

In the quest to maintain our outdoor heritage, and create a new generation of outdoors enthusiasts who want more than “deer porn,” Real Avid decided to create content that entertains and strikes deeper. Produced and filmed through a joint effort, Memory Collector is one of those unforgettable stories about a remarkable individual. With poignant storytelling and breathtaking cinematography, Memory Collector was a 2014 Award Winning film of the Outdoor Film Festival.

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