Real Avid makes mission-specific, problem-solving products that make a real difference for hunters and shooters. We’ve partnered with them to create their brand character and tell their brand story of a smart, in-your-face, enthusiastic status quo buster. From catalog, to packaging, to website and edutainment, our work for Real Avid has helped them emerge as a leader amidst such formidable brands as Gerber and Leatherman. A true-life David and Goliath story. And we’re the rock.
Through the Primer 180 social team, we manage a robust field staff who act as product testers and brand ambassadors.
Primer 180 has teamed with Real Avid to help support Shadow Warriors – dedicated to the support of private military security contractors injured in the line of duty (shadowwarriorsproject.org).
Primer 180 helps Real Avid partner with well known brands for exciting giveaways on social platforms. We maintain fan engagement and build industry relationships through cross promotions.
In the quest to maintain our outdoor heritage, and create a new generation of outdoors enthusiasts who want more than “deer porn,” Real Avid decided to create content that entertains and strikes deeper. Produced and filmed through a joint effort, Memory Collector is one of those unforgettable stories about a remarkable individual. With poignant storytelling and breathtaking cinematography, Memory Collector was a 2014 Award Winning film of the Outdoor Film Festival.