Zippo Hand Warmers

Zippo Hand Warmers

ArmAnimation_TypeWhat do you do if you have a superior product with low awareness? That was the issue facing Zippo and their line of fuel-based hand warmers. To drive awareness, we took on disposable hand-warmers with bold, in-your-face creative that hammered home Zippo’s superior performance. The campaign idea – This Ain’t No Namby Pamby Hand Warmer – was a not-so-subtle jab at the flimsy, soft and environmentally unfriendly disposable hand warmers that dominate the category. The campaign work – just like the Zippo hand warmer – was hotter than Texas in July.

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MAGAZINE ADS

 

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HEROES OF THE COLD

By leveraging our social networking expertise and strategic outreach efforts, Zippo was able to connect with and profile hometown Heroes of the Cold: People that not only work and play in the harshest conditions, but who embrace it. Social media, in this case, served as both a means to promote the Namby-Pamby campaign and as a recruitment tool pairing the toughest Hand Warmer on the planet with the toughest workers from across the country.

 

 

FACEBOOK ADS

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